Public Relations Campaigns Essay Example | Topics and Well Written Essays - 1000 words

Public Relations Campaigns - Essay Example Public relations are considered as a management function now. It focuses on public behavior or attitudes, and based on that it defines the policies and procedures of an organization. PR should act as a two way path for communication; from public to organization and from organization to public. Such mutual transfer of information will build up confidence between the organization and the public. Though the aim of PR activities doesn’t mean for publicity, most of the PR campaigns include provision for publicity as well. From the above discussion I think it is clear that a mere media release is not enough for recruiting talented graduates in our organization. Since media release is only a one way communication, we will never be able to analyze the public response towards it correctly. The public opinion towards a charity organization like us has to be studied carefully before going for the recruitment. The illusions about charity organizations among the public has to be corrected first. I accept that most of the potential graduates coming out from the colleges will look for other organizations to establish themselves. It is a fact that the youths always like big cities to start their careers. They will always like to have some challenging assignments to start their careers to cement their places in the corporate industry. It is correct that though we are offering competitive remuneration packages and job facilities, it is difficult for us to recruit potential talents to our organization. Considering all the above possible challenges in recruiting potential graduates, I believe that we have to change our conventional strategies of PR campaign. Our campaign should focus on the following things; avoid prejudices about the public opinion especially that of the graduating youths, about charity organizations like us. The results obtained through such researches will definitely help us in making successful

The relationship between internal and external customer service Essay - 2

The relationship between internal and external customer service - Essay Example For instance, if the firm is a shoe production line, external customers are individuals that may include retailers and suppliers who enters the firm’s store and buys merchandise. On the converse, internal customers entail individuals or any member of the firm who depends on the assistance from others to accomplish her routine duties. They include individuals such as marketing and sales agents who needs help from a customer service envoy to place an order. Thus the internal customers ensure that the shoes produced are up to external customer’s satisfaction. Whilst, the external (buyers, suppliers, etc.) and internal customers (employees) may execute dissimilar roles; both customers are critical to the feasibility of an organisation. Traditionally, companies may have a natural propensity on only focus on the relationship with their external customers, since they are the ones that buy the firms products and services. However, it has become necessary of late and with increasing recognition of the need to give internal customers the same degree of reliance, for good internal customers’ relationship fosters a healthy working environment. Among the simple initiatives that an organisation can invoke in improving internal customer relations would include changing the culture in an organisation for all employees to think of fellow workers in the same manner as with external customers. The top management should always set an example by appreciating workers’ endeavours and encourage their criticism (PAWAR, n.d.). Such proactive initiatives are crucial to boosting employee’s morale and leading to the flourish of the business. Various relations experts have made commendable opinions of the significance of this relationship. The objective of this essay is decisively to appraise the role played by internal customer service in the delivery of external customer service excellence For few decades now up